For marketing ands sales teams, it's important to understand where your leads/member signups are coming from. Especially if you're running specific campaigns.
How to use UTM parameters with Coworks
Coworks supports the addition of UTM parameters to URLs for:
Public Signup forms (Member)
External Booking forms (Member/Lead)
Day Pass forms (Member/Lead)
Membership Request forms (Lead)
Tour Request forms (Lead)
To leverage this, simply add the UTM parameters to the end of your member, tour, or public sign up links. You can find those links in your dashboard here.
An example of a valid URL with UTM parameters looks like this:
https://coworksdurham.coworksapp.com/membership-request/25?utm_source=email_campaign&utm_medium=email&utm_campaign=summer-sale
Once a lead or member submits those forms, those parameters will be automatically attached to their profile. You can easily track that information by downloading your Leads report or Members report.
Supported UTM parameters
We currently support the following parameters:
utm_term
utm_medium
utm_source
utm_content
utm_campaign
You can find those attributes as columns in the Leads and Members reports.
Happy Coworking!